Step 5 - Sell your product like no other

Once you've establishes traffic to your web site and got engaged interactively with your audience it's about time to think about optimizing you web-page.

By running a series of tests or asking your customers to perform some actions (such can be: finding your e-mail on contact page or buying the product by filling in the order form) you monitor the result statistics and having the necessary information in hands proceed to improvements, thus making your web page more functional and user-friendly.

There are a number of techniques for Website Optimization - one of them is conducting experiments that show different versions (color, text, position, arrangement etc) of same page to different visitors and then comparing the statistics collected. The best scenario is one that makes the site succeed in its goals (Conversion Rate).